www.ad-pods.com launches the worlds smallest bluetooth marketing device. Allows you to send free adverts to mobile phones using bluetooth advertising to transfer digital flyers. This is unlimited free eco friendly advertising. Ad-pods is the worlds no1 website for bluetooth marketing

www.ad-pods specialise in bluetooth marketing devices called adpods. ad-pods are proximity marketing devices that allow you to send free adverts to mobile phones with bluetooth. true bluetooth advertising with an adpod

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Business > Sales > How To Increase Sales From Mobile Marketing

How To Increase Sales From Mobile Marketing

Edit Article |

Posted: Mar 16, 2010 |Comments: 0
| Views: 112 |

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.

Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.

The statistics are pretty convincing and competition in the mobile direct marketing arena is still comparatively low.

Growth in mobile customers

World wide there are 4 billion people with mobile phones. In fact, there are almost five times more cell phone owners than laptops and computer owners, especially home internet ready.

Gartner, the IT research company, predicts that over the next three years over half current internet users will be accessing the web via mobiles and other handheld devices.

“There are clear opportunities for mobile transactions to grow as users, in this and previous surveys, indicate that they want to be able to use their mobiles to buy more goods, such as books, music, travel services, household utilities and electronic appliances,” says BuzzCity CEO, KF Lai.

It’s a very global trend. BuzzCity’s recent survey questioned 1,798 mobile users across the Americas, Asia, Africa, Western Europe and the Middle East and showed that 90% had directly purchased products or services via their mobile.

The trend towards mobile marketing

It’s no surprise really that the fastest growing marketing technologies and emerging channels are mobile, rich media and social media. You only have to do a search on some of the popular keywords for the internet marketing and online home business industry to see how these methods are all being adopted with enthusiasm by marketers.

Unica just released its “The State of Marketing 2010″ results from the latest Global Survey of Marketers and there are some astounding findings.

The survey reported that “Nearly half of marketers surveyed have already embraced social media marketing, and adoption is healthy across most social media outlets, such as blogs, Facebook, and Twitter. However, marketers need to think more about integrating social media with other marketing tactics.”

Despite the rapid increases in the potential audience, “mobile marketing” is a relatively new practice. The term describes marketing on or with a mobile device, such as a cell phone using WAP or text messaging to communicate between the business and the customer.

Mobile marketing is increasing in significance with over 30% of marketers surveyed already using some form or other of mobile marketing and many sources of information (magazines, and services available to support them.

Nevertheless, mobile advertising has grown over the past 1-2 years (almost 100% in the UK), despite the economic recession. The total is pretty small compared to advertising on the internet, which last year was higher than that spent on TV.

However, the Mobile Marketing Association suggests the growth in mobile marketing is likely to accelerate as handsets equipped with new technology, including mobile broadband, become ubiquitous and consumer behaviour changes.

The response from marketing vendors isn’t far behind. For instance, 84444.com recently launched its Do-it-Yourself mobile marketing campaigns that can be run from the convenience of a desktop computer. YouTube is making huge changes to its mobile web presence and has now begun incorporating adverts throughout its mobile site.

How to tap into the mobile market

Anyone in business should always be looking for new ways to reach out and touch their customers and build attention from new prospects. And mobile marketing may just be the golden ticket.

Your mobile user is permanently switched-on, impulsive and ready to interact at the drop of a hat. Who wouldn’t want to tap into mobile marketing? It’s the ultimate direct response tool.

Mobile marketing, you could argue, is perhaps a rather more captive audience. When someone has their phone in their hand and downloads a page, they are much engaged than on a desktop based website. It’s a much more powerful direct response tool than the internet.

Conversions from mobiles compared to web or email marketing are five times higher. And, obviously competition is much lower because nobody really knows about this yet.

So what changes do you need to make in your business to attract mobile clients?

Well, first you should make sure your website is mobile friendly, especially if you are sending text SMS messages with active web links to your mobile contacts. There’s a tonne of reasons why this is important, but mostly because mobile is an instant and impulsive kind of medium, so you want the recipient to be able to follow the link and get to a useful page and quickly.

Consider that subscriber on your email list may well be reading their messages on their phone. So you want to keep your main message and link above the fold’ to use a newspaper term. To clarify: when you’re accessing emails from a mobile, sometimes the longer ones will get truncated so put your link early on and remember the rules of compelling headlines.

But also, as with the SMS, your mobile user should be able to click your call to action link in the email and bring up the page right there and then from their phone’s web browser. The chances they will visit your website when they get back to their PC are far lower.

Google is actively hunting for decent mobile enabled sites to feature in its search results, since this is a huge source of revenue for them if their users are happy. There’s not enough mobile sites out there. So learn how to create a Google-friendly mobile version of your site and you could rank higher than for your regular desktop site.

There’s a whole spectrum of solutions for making your webpage mobile friendly. These range from the simple and cheap like adding a bit of code you add to your wordpress blog to a more complex and expensive decision to create a complete and total mobile website.

Getting your site indexed by Google on the mobile search engine?

Google have mobile site maps distinct from the usual site maps. Check out their webmaster tools for help on that. And get yourself listed in the Google local business listings. Google has a way you can build a mobile landing page within that tool. It works best for brick and mortar businesses, but it’s all good web presence.

Google knows that people search differently on their mobiles than they do on their desktop. They actually have a specific mobile keyword research tool. Not a bad idea, then, to clue up the whole different algorithms search engines are using for mobile searching.

Another thing to remember to keep your mobile text ads short, mirroring the style of social networking conversations. Opera (one of the mobile browsers) statistics show that 41% of people accessing the mobile web are going to social network sites, so myspace, facebook, twitter. These are intertwined and meshed together as a tool, so these ads need to work together.

You want to add a mobile phone field to your web page capture form if you currently capture your visitors’ names and email addresses. With a list of numbers, you can unleash your mobile direct marketing power by sending automated, scheduled SMS or text messages to your subscribers.

Internet marketers have known for years the money is in the relationship with your email list. As mobile marketing gets unleashed, it’s likely your phone list will become the gold standard.

SMS has an astounding 97% open rate and usually within the first 5 minutes of receiving the message. That’s powerful to marketers! If the “autotexter” replaces the autoresponder, do you have a business strategy for that dramatic change?

Early adopters ALWAYS make the most money. So go check out mobile marketing and see what a difference it can make in your business.

Retrieved from “http://www.articlesbase.com/sales-articles/how-to-increase-sales-from-mobile-marketing-1997505.html”

(ArticlesBase SC #1997505)

Watch your traffic increase just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

Jay Allyson -
About the Author:

Jay Allyson Pro Marketing Consultant

GetRichLifestyle.com

I’m an Internet Marketing Coach and Home Business Owner, Busy Mum of 2. My Internet Business is a Family Strategy .. Love my Freedom .. Dream Lifestyle .. I Can Help you Get that Too. Teaching People To Make 0k in 12 Months.

Questions and Answers

Ask our experts your Sales related questions here…

Ask

200Characters left

What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
What do card issuers, mobile carriers, mobile consumers, and casino operators desire from mobile wallet deployment? How should casino operators market mobile wallet functionality?
I have china mobile NKTEL C3000 i want to know how to increase my mobile speakers base power

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/sales-articles/how-to-increase-sales-from-mobile-marketing-1997505.html

Article Tags:
mobile marketing, increase business sales, web marketing

Related Videos

Related Articles

Latest Sales Articles
More from Jay Allyson

YesText Mobile Marketing

GetConnected TV gives you up to date tech news and reviews on products to help you at home and in the office,this video will focus on yestext mobile marketing. (05:23)

How to Search the Android Market from Your Android Phone

The Android Market has nearly 12,000 applications that you can downloaded for your Android device. You can search for applications, sort out those that are free from those that cost, and more. Michael “Doctor File Finder” Callahan gives a guided tour of the Android Mobile Market. (02:16)

Comparison Between the Best Mobile Phones

Comparison video, in this video I am comparing best mobile phones on the market. (05:43)

Microsoft Windows Phone 7 Series

Microsoft fired its latest shot on Monday against competitors like Apple and Google in the battle for the cell phone software market. Windows Phone 7 Series, unveiled at Mobile World Congress in Barcelona, will be on phones by the end of the year and is a complete rewrite of the Windows Mobile operating system. (03:15)

Using Location and Security Settings in Android

Many applications, especially those found in the Android Market are more effective when they know your physical location – like an app that’s going to find the nearest gas station, restaurant or ATM – so, it’s helpful if you turn on the function so the Android phone can use GPS and wireless to narrow things down. (01:48)

Small Business Mobile Marketing – Every Business Should Be Marketing to Mobile Users

Small business mobile advertising is a great concept to consider. Every small business owner should be marketing on the mobile Web.

By:
Randy Bessl

Internet>
Internet Marketingl
Jan 14, 2011

Web Marketing, Internet Marketing Firm, Online Marketing Company

Web 2.0 is the popular name of a new generation of Web applications, sites and companies that emphasis openness, community and interaction. Examples include technologies such as Blogs and Wikis, and sites such as Flickr. In this paper we compare these next generation tools to the aspirations of the early Hypertext pioneers to see if their aims have finally been realized.

By:
Kontiki Radissonl

Internet>
Internet Marketingl
Aug 01, 2008

Internet Marketing – Why 2010 Will Be A White Knuckle Ride For Web Marketers

The coming year 2010, may just be one of the most challenging times for web marketers, mainly because of two factors: the new FTC (Federal Trade Commission) Guidelines and “ALL” the recent changes within Google. Read to discover what all these new changes could mean for your own online marketing…

By:
Titus Hoskinsl
Internetl
Dec 18, 2009

Top 5 Web Marketing Must-Dos In 2010

Web marketing is starting to get a bigger slice of the pie in marketing budgets across businesses due to its wide reach and comparatively lower costs. Web marketing trends change at the blink of an eye with newer platforms and technologies coming into the picture. Here is our list of 5 must-dos in 2010 to help make sure that your web marketing strategy for 2010 adapts the new trends on the horizon:

By:
Gourab Nandal

Internet>
Internet Marketingl
Feb 22, 2010

Can the iPhone Revolutionize Direct Sales & Network Marketing?

Find out the truth about the iPhone and Direct Marketing and see if they are right for you at this time. Learn the truth about the iPhone and Direct Marketing and make your final determination.

By:
Brian & Jeffl

Marketing>
MLMl
Nov 06, 2009
lViews: 161

How To Increase Current Sales With Customer Base

Boosting up current sales is in fact all about making good relationships with existing as well as prospective customers. Maintaining good business relationship is the key role that one has as a corporate owner, and it is something which does not cost much. Often, it is difficult and people need to take care so that the potential customer becomes a regular client.

By:
Jeniefer Dsozal

Shopping>
Giftsl
Feb 10, 2010
lViews: 124

Be your own boss in sales and marketing jobs

Nowadays every company is using the medium that everybody is hooked onto i.e. the World Wide Web. The advancement of technology has opened new channels of interface with the customers.

By:
swatil

Marketing>
Marketing Tipsl
Oct 11, 2010

Market Yourself In Order To Market Your Business

A terrific, sure fire way to promote your business optimally is to become an expert. For some reason the public and the media just love experts. Believe it or not even experts on obscure subjects such as termites or sports injuries become celebrities once they have been identified as experts….

By:
James Copperl
Marketingl
Feb 13, 2008

Value Added By An Online CRM System To Businesses

All business companies need to take care of their customers. Having an online CRM system helps the business stay in the mind of the customer and keep reaping profits. Here is why CRM online is a good thing.

By:
Sarika Kabral

Business>
Salesl
Feb 09, 2011

Most Elegant And Exclusive Gift ItemsPersonalized Coffee Mugs

Personalized coffee mugs play an important role in this segment of the gift industry. They are extremely low in prices and are very much affordable.

By:
sirangi kalpanal

Business>
Salesl
Feb 09, 2011

Audemars Piguet Royal Oak Offshore T3 Replica as good products

Audemars Piguet Royal Oak Offshore T3 Replica as good products.

By:
Ivanl

Business>
Salesl
Feb 09, 2011

Are You Looking to Get Your Kid the Best Shoes?

There is a common misconception among parents that kids’ shoes do not come in as wide variety as adult shoes do. To some extent this could be true but it does not necessarily mean that your kid should have only one type of shoe for every occasion, this would be unethical. You will find kids complaining all the time that they get the same old fashioned shoes that the parents were used to as they were kids, oblivious of the fact that the times have changed and style matters a lot.

By:
serenityl

Business>
Salesl
Feb 08, 2011

Fergie Cartier sunglasses, fashion darling

nike-nikeshoes.com provided Lots of low price but high quality including Air Max 90,Air Max 2009,Nike Air Max 24-7,Nike Air Max Shoes,Cheap Nike Air Max,Nike Air Max 2009,we have thousands of Nike Air Max,Air Max 24-7 and Air Max Shoes Wholesale.

By:
slaryl

Business>
Salesl
Feb 08, 2011

New POLICE Sunglasses 2011 Spring-Summer

nike-nikeshoes.com provided Lots of low price but high quality including Air Max 90,Air Max 2009,Nike Air Max 24-7,Nike Air Max Shoes,Cheap Nike Air Max,Nike Air Max 2009,we have thousands of Nike Air Max,Air Max 24-7 and Air Max Shoes Wholesale.

By:
slaryl

Business>
Salesl
Feb 08, 2011

Hangzhou Customs seized a series of luxury brands such as bulk infringement GUCCI

nike-nikeshoes.com provided Lots of low price but high quality including Air Max 90,Air Max 2009,Nike Air Max 24-7,Nike Air Max Shoes,Cheap Nike Air Max,Nike Air Max 2009,we have thousands of Nike Air Max,Air Max 24-7 and Air Max Shoes Wholesale.

By:
slaryl

Business>
Salesl
Feb 08, 2011

Outing mounted on the mirror to create the most

nike-nikeshoes.com provided Lots of low price but high quality including Air Max 90,Air Max 2009,Nike Air Max 24-7,Nike Air Max Shoes,Cheap Nike Air Max,Nike Air Max 2009,we have thousands of Nike Air Max,Air Max 24-7 and Air Max Shoes Wholesale.

By:
slaryl

Business>
Salesl
Feb 08, 2011

Six Top Essential Wealth Building Strategies the Automatic Millionaire by David Bach

If you want to test out your own financial habits against some recommended wealth building strategies, the answers may help you to start to build wealth in your lifetime. How is it possible that an ordinary couple on ordinary income built extraordinary wealth becoming multi-millionaires and retiring in their fifties? This is the premise of the Automatic Millionaire by David Bach, one of 12 best-selling books in personal finance. Here are six questions you can ask yourself to kick off your own pe

By:
Jay Allysonl

Finance>
Personal Financel
Dec 08, 2010

5 Reasons Why a Lead Generation System is Not a True Solution to Internet Business Success

Lead generation systems are increasingly popular tools to help people with setting up an online marketing funnel as a clear path for your prospects to follow to take them through each stage of the sales process. However, far too many budding online entrepreneurs focus too heavily on finding tools, when actually what is needed is more focus on people skills and relationship building. Here are 5 reasons why a lead generation system is not a true solution to internet business success.

By:
Jay Allysonl

Business>
Online Businessl
Dec 05, 2010

Three Ways to Succeed in Network Marketing As a Home Business Opportunity

It’s not easy to succeed in network marketing, despite claims anyone can do it. The idea of owning your own business and being the captain of your own fate is immensely tempting and frightening all at the same time. Success has as much to do with following a plan, finding a good coach and developing yourself, as it does with day to day running of a business. For people who want to take this big step, but still feel they lack the skills, here’s three ways to help you succeed in network marketing.

By:
Jay Allysonl

Business>
Business Opportunitiesl
Dec 05, 2010

How to Beat the Masses in the Super Competitive Internet Marketing Niche

The Internet Marketing Niche is Massive. But The Web Is Filled With Garbage And We’re Sick of it. In that climate, how you can someone rise above the masses as a marketer to set yourself well beyond the competition? Here are some essential strategies to outrank your competition.

By:
Jay Allysonl

Business>
Online Businessl
Dec 01, 2010

Do You Have An Attitude of Gratitude for Home Business Leadership

True home business leadership really pays off! I’m so pumped up with what ordinary people can achieve from home with an extraordinary internet business. If you can develop home business leadership and be successful, then you are already truly blessed beyond belief. The journey has been something so special and precious that looking back, it had to be that way since it meant we developed the ability to survive in the worst of times. Here I pay it forward in my goal to inspire action in others.

By:
Jay Allysonl
Businessl
Nov 28, 2010

How to InvestigateTop Network Marketing Companies Compensation Plan and Products

The majority of distributors of top network marketing companies wax lyrical about the compensation plan or how fantastic the products are. However, home based business success is less about the money and the products and actually more about learning how to market. If you are looking for residual income to see you through , here’s the one thing to really hunt down in selecting from the bucket load of network marketing opportunities.

By:
Jay Allysonl
Businessl
Oct 20, 2010

Teaching Top Strategies in Marketing for Business Success

A community of marketers and entrepreneurs, we teach marketing , offer systems, tools, training, celebrating uniqueness and success, a supportive environment of mentoring and coaching.

By:
Jay Allysonl
Advertisingl
Oct 08, 2010

Why all the Mind Games? I Just Want to Make Money Online!

When you are starting a home business and just want to make money online, it can seem frustrating when top network marketing companies keep harping on about goal setting and mental strategies. It’s the same for much of the internet marketing training you find, they talk about being persistent, determined in terms of what success takes. This article outlines the importance of a person’s mindset in their ultimate success as an entrepreneur and whether it really is a mind game or just hard work.

By:
Jay Allysonl

Business>
Online Businessl
Oct 03, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

Jay Allyson has 59 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Business

Agriculture
Ask an Expert
Business Ideas
Business Opportunities
Corporate
Customer Service
Entrepreneurship
Ethics
Franchise
Fundraising
Home Business
Human Resources
Industrial
International Business
Leadership
Management
Negotiation
Networking
Non Profit Organizations
Online Business
Organizational
Outsourcing
Presentation
Project Management
Public Company
Public Relations
Sales
Six Sigma
Small Business
Strategic Planning
Team Building
Training

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.

More Mobile Marketing Articles

Mobile Marketing

Finding Your Customers No Matter Where They Are

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableand fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s workingand what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

Topics include

Getting started fast with mobile marketing

Understanding the international mobile marketing landscape

Targeting and tracking the fast-changing mobile demographic

Taking full advantage of the iPhone platform

Leveraging mobile advertising, promotion, and location-based marketing

Building micro-sites and mobile applications

Performing search engine optimization for mobile sites and applications

Building effective mobile affiliate marketing programs

Integrating online and offline mobile marketing

Avoiding mobile marketing spam, viruses, and privacy violations

Previewing the future of mobile marketing

Visit merchant

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging

Added: September 1, 2009

Author: blue2media

Keywords: car dealership car sales auto sales news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 13, 2009

Author: blue2media

Keywords: Renault news latest proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 car

Added: July 9, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 chinese restuarant

Added: July 16, 2009

Author: blue2media

Keywords: Nail bar nail art news proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 12, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 13, 2009

Author: blue2media

Keywords: News proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 9, 2009

Author: blue2media

Keywords: Barbers hair dressers stylist hair proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: July 15, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1 estate agent real estate agent

Added: July 18, 2009

Author: blue2media

Keywords: proximity marketing bluetooth advertising blue2media mobile marketing mobile advertising bluetooth software software free download mobile phone cell phone free advert design commercial design 3gp best in class voted no1 worldwide media messaging no1

Added: August 10, 2009

Author: blue2media

Keywords: Proximity Marketing Bluetooth Advertising Bluetooth Marketing Free Advertising Blue2media Blue2send Blue2sendpro Mobile Advertising.

Added: July 3, 2009

Author: blue2media

Keywords: Proximity Marketing Bluetooth Advertising Bluetooth Marketing Free Advertising Blue2media Blue2send Blue2sendpro Mobile Advertising.

Added: July 3, 2009

Author: blue2media

Keywords: Proximity Marketing Bluetooth Advertising Bluetooth Marketing Free Advertising Blue2media Blue2send Blue2sendpro Mobile Advertising.

Added: July 3, 2009

Author: blue2media

Keywords: Proximity Marketing Bluetooth Advertising Bluetooth Marketing Free Advertising Blue2media Blue2send Blue2sendpro Mobile Advertising.

Added: July 3, 2009

Author: blue2media

Keywords: Proximity Marketing Bluetooth Advertising Bluetooth Marketing Free Advertising Blue2media Blue2send Blue2sendpro Mobile Advertising.

Added: July 3, 2009

For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.

There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.

Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.

According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).

In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.

The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.

Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile advertising.

According to a report released by Informa Telecoms & Media, it is estimated that mobile advertising will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.

Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.

Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for mobile advertising on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”

The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.

The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.

Mobile Advertising is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”

The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile advertising. However, mobile advertising also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

This launch includes Westside Pavilion in West Los Angeles, The Oaks in Thousand Oaks, Los Cerritos Center in Cerritos, Lakewood Center in Lakewood, and Stonewood Center in Downey. Bluetooth zones are located in or near food courts, cinema box offices, lobbies and other strategic locations throughout the more than six million square feet of retail space.

“Mobile marketing is vitally important for reaching consumers today and in the future,” said Scott W. Burchard, senior vice president of business initiatives for Macerich. “It makes perfect sense to partner with Intera to deploy their Bluetooth network as shopping centers provide a unique opportunity to reach millions of consumers with relevant offers at the point of sale.”

Macerich focuses on high-growth, attractive U.S. retail markets. In addition to properties in California, the company’s portfolio includes some of the country’s top-performing shopping centers in Arizona, the New York City metropolitan area and suburban Washington, D.C.

Intera’s AzureMayan Bluetooth Proximity Marketing network enables marketers and advertisers to deliver highly targeted messages to consumers based on their location and near the point-of-sale, when targeted marketing has the greatest effect. Most importantly the mobile user incurs no usage or data charges, unlike wireless carrier-based offers. Intera’s network is 100 percent opt-in, so consumers only receive offers and promotions if they choose. Intera’s content delivery system supports all major content formats including video, audio, images, downloadable mobile applications and text. Download rates are typically much faster than via wireless 3G networks.

“Macerich operates some of the nation’s most dynamic retail centers and serves as a model to other mall owners and operators looking to enrich value for tenants,” said Kevin Thornton, CEO of Intera. “Intera’s AzureMayan Bluetooth Proximity Marketing network has generated outstanding returns for advertisers, especially in environments where consumers have numerous options and are looking for the best possible retail experience.”

Intera Group is promoting its solutions this week at the National Retail Federation’s 98th Annual Convention and EXPO in New York City, booth number 1637.

About The Macerich Company

Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 86% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 77 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the Company’s Web site at www.macerich.com.

About Intera Group, Inc.

Intera provides out-of-home advertising and telecommunication services to over 4,000 businesses, including big box retailers, shopping mall owners and operators, cinema chains, gas stations and convenience stores, and transportation companies. Intera’s AzureMayan Bluetooth Proximity Marketing network will cover the Top 10 Designated Market Areas (DMA’s) and more in the USA by the end of 2009. Intera is working with global brands and their agencies to maximize the return on their marketing dollars, and partnering with analytics companies to bring online style measurements to out-of-home and mobile advertising. In business for over 20 years, privately held Intera is headquartered in Pleasanton, California. For more information, visit www.interainc.com.

A lot of people today wonder about whether Bluetooth Marketing, and proximity marketing in general is legal, as people claim it can be considered as SPAM and annoying.

On the one hand, we must first see whether these marketing approaches are legal. Obviously, if they are not, there is no point discussing it any further, we can simply dismiss the discussion and file a law suit against anyone running such campaigns. The legal framework is different in every country around the world, and in some cases dramatically (take for example the death penalty). However, the European Union, now has some common guidelines across all its member countries, and so do the United States, for each state. Therefore, each country might have its own laws and I would be interested if any of you out there live in a country that has any specific laws about proximity or text marketing, I would be very interested to find out. Please leave a comment by clicking the yellow post-it note.

I am only aware of E.U. regulations by the European Commission, and I also came across this article, by Victoria Southern, a solicitor with Pinsent Masons, discussing the legal framework regarding SMS and Proximity marketing, in the U.K. She concluded that proximity and text marketing are both legal, as long as specific guidelines are adhered to, such as the ability to opt-out for the consumer in SMS marketing, and obtaining the consumer consent before sending them any content.

Even with the legality of the approach established, however, we all know (too well sometimes) that some marketing approaches, though legal, can be extremely annoying. In the case of proximity marketing especially, where the consumer is required to opt-in, we must take special care to ensure they have good reason too, otherwise the campaign is destined to fail miserably. I have written a separate article with some advice and tips on running a successful proximity marketing campaign, but the most important thing is not to pass your service on as spam. Proximity marketing is not just about broadcasting an image on to the passers-by mobile phones. It has a lot to do about the content of the message (be it video, image, audio, etc.) and the value the recipient of your message gets from receiving your message. For example, just sending out your logo via Bluetooth to anyone passing by your shop, might seem like a good way to increase awareness and brand recognition, but things are not always like that.

The first time an end user experiences proximity marketing and receives your message there’s a sense of novelty, and interest about the new way in which the message is received, but the user quickly gets accustomed to this, and sees the message for what it really is. When proximity marketing has become more common though, (which, incidentally, is not too far into the future) messages such as these will be considered spam. What you need is to provide some true value-added services to your customers. Give them some reason to want to use your proximity marketing service.

Among the available online resources is also the Mobile Marketing Association website, which contains a code of conduct for mobile marketers, and also provides a number of other resources such as mobile advertising guidelines, etc. These can be useful tools if you are looking to run a successful campaign, and want to avoid common pitfalls, and it’s a good place to start.

In general, I would say the legal issues are easily overcome. What is more difficult, and also of more value and to the point, is picking the right one out of all the proximity marketing services you can offer to your audience, and run a campaign which benefits everyone: the marketer, the end-user, and the service provider. Happy mobile marketing!

Giorgos Saslis

http://www.mobile-marketing-blog.net/

Mobile Marketing Campaigns & Mobile Advertising News.
Bluetooth Marketing & Proximity Marketing Updates.

Article Source: http://EzineArticles.com/?expert=Giorgos_Saslis